Madame Matcham
This is one of my all time favourite projects. My role and responsibilities included Art direction, copy, illustration, execution and project management. Madame Matcham was a digital fortune teller installed in between floors at the Hippodrome Casino. It was a touch-screen with a golden frame. Everytime a person was touching the screen to know their fortune, a message will pop-up. Each message appeared randomly and it could be about life itself or related to the casino to promote anything.
Task
To create a series of 45 illustrations to display on a digital touch-screen and come up with the art direction. Create the copy in collaboration with senior stakeholders and directors. Liaise with builders and contractors to install the screen, liaise with motion designers to and IT departments to animate and make sure the screen was working at all times.
Anything is possible if you work with the right people and with the right mindset. I have always a can do attitude and believe that anything is possible, with the right budget.